MasterCodeLab.codes

About Us

MasterCodeLab.codes began as a two-person garage experiment driven by the question "How can local commerce compete with global e-commerce giants?"

We believe powerful software should be accessible to the smallest neighborhood retailer as well as to emerging franchise chains.

Our studio follows a "one-product-at-a-time" philosophy, dedicating all design and engineering capacity to a single venture until it reaches market traction.

Every project we create must pass three internal gates: measurable impact, ethical growth, and community feedback loops.

We deliberately remain small to preserve speed, flexibility, and direct founder involvement in every code review and customer interview.

The firm's advisory circle includes experts in data ethics, behavioral economics, and service design who ensure our solutions remain user-centric.

We allocate 20% of engineering sprint cycles to technical debt repayment and documentation, safeguarding long-term maintainability.

Since 2023 we have invested in open-source KPI widgets, releasing them under MIT license so any founder can embed real-time metrics in minutes.

We rely on transparent remote-first workflows—daily async stand-ups, public sprint boards, and an open product roadmap—to invite community critique.

MasterCodeLab.codes exists to prove boutique teams can out-innovate larger incumbents by focusing ruthlessly on a single pain-point and iterating fast.

Team

Amir Abbas Torabi

Amir wrote his first production API at age nineteen, later leading cross-stack refactors for a regional retail ERP in under six weeks.

His dual background in business administration and software engineering allows him to translate commercial objectives directly into code architecture.

As a BI analyst he has automated ETL pipelines that cut reporting latency from two days to fifteen minutes, unlocking daily decision rhythms.

Winning two Polish Innovation Medals validated his habit of grounding bold ideas in practical prototypes judges could physically test.

Amir mentors junior developers in "red-pen debugging," a practice of narrating every line of code aloud to expose hidden assumptions.

Fatemeh Ghasemi

Fatemeh's career began in a fast-moving FMCG brand where she learned to read sell-out curves like a language and predict stock-outs days ahead.

Transitioning to tech, she orchestrated 40+ go-to-market pilots, each framed as a scientific experiment with hypotheses, control cohorts, and clear exit criteria.

Her four-year marketing track record includes doubling subscriber bases for two SaaS startups while reducing CAC by 27%.

As a self-taught inventor she files provisional patents annually, believing R&D discipline should live inside marketing teams, not just engineering.

At B2Win she triangulates user interviews, cohort data, and behavioral nudge theory to ensure every feature pulls a measurable growth lever.

Problem

Ninety percent of Iran's 700k local retailers still rely on paper vouchers and word-of-mouth to cross-promote.

Traditional coupon drops generate untracked redemptions, making ROI almost impossible to calculate.

Customers exposed to blanket discounts quickly develop "promotion blindness," ignoring flyers tucked into shopping bags.

Retailers face ad-spend inflation: print costs rose 22% YoY while conversion rates fell below 0.8%.

Digital ad platforms remain too generic, charging per click without guaranteeing foot traffic to a physical storefront.

Franchise managers struggle to coordinate neighborhood partnerships because each branch negotiates deals in isolation.

Existing loyalty apps silo data, preventing merchants from pooling insights and co-creating tailored offers.

Regulatory pressure now requires explicit consent for SMS blasts, further shrinking viable outreach channels.

Cash-flow-sensitive shops cannot afford multi-month agency retainers for bespoke campaigns.

The net effect is a growth ceiling: merchants plateau once their immediate walk-in radius is saturated.

Solution

B2Win introduces a two-store campaign wizard: a grocer pairs with a nearby clothing boutique in under five clicks.

The platform issues a single QR code redeemable at both venues, automatically splitting attribution.

Gamified challenges—trivia, scavenger stamps, tiered discounts—transform routine shopping into a micro-adventure.

A shared dashboard visualizes uplift in average ticket size and cross-store traffic in real time.

Merchants contribute to a mutual "reward pool" instead of fixed ad fees, aligning spend with actual conversions.

Franchise headquarters can deploy templates across branches, ensuring brand consistency while honoring local nuances.

Webhooks stream anonymized campaign KPIs into Google Sheets or Power BI for deeper analysis.

Smart throttling prevents over-discounting by capping redemptions once ROI targets are met.

The API-first architecture lets third-party loyalty apps embed B2Win flows without code duplication.

By weaving social play into everyday errands, B2Win shifts promotions from passive to participatory, amplifying word-of-mouth velocity.

Product Demo

The MVP backend is built on Node.js with PostgreSQL and Redis for session caching.

Front-end components in React leverage a Tailwind utility design system for rapid theming.

Auth is JWT-based, supporting OAuth hand-off to Instagram or Telegram for influencer tie-ins.

The campaign builder UX follows a linear "story map": define partner, set reward logic, preview QR.

Real-time socket channels push redemption events to store tablets, replacing manual stamp cards.

A KPI microservice consumes event streams and updates dashboards within two seconds p99 latency.

Admins can replay historical campaigns in a sandbox to benchmark hypothetical tweaks.

Unit tests cover 92% of code; Cypress e2e tests gate every pull request.

The staging cluster auto-scales on DigitalOcean droplets, provisioning TLS via Let's Encrypt.

Demo sessions with 68 pilot stores produced a 34% average boost in cross-store footfall during a single weekend.

Revenue Model

Freemium tier: 3 active campaigns, 5% success fee per redemption.

Pro tier (199k IRR / month) unlocks 10 campaigns, analytics export, and WhatsApp notifications.

Premium tier (349k IRR / month) offers 20 campaigns, white-label QR, and advanced gamification widgets.

Franchise bundle negotiates custom pricing and SLA-backed support.

Upsell: branded QR standees shipped at cost + 15%.

Data-driven upsell suggestions appear in-app when ROI crosses 300%.

B2Win earns interchange on integrated PSP payments, averaging 0.4%.

Seasonal tournaments with leaderboard fees generate sponsorship revenue.

API access for third-party loyalty startups is metered per 1k calls.

Average projected ARPU in year two: 52k IRR / merchant / month.

Market Size

Global digital-ad spend: US $667.6B in 2024 (MarketingReport.one).

CAGR 2025-2030 projected at 9.47% (PrecedenceResearch).

Iranian e-commerce transaction value: US $60B FY-2024 (PressTV).

Internet users Iran 2025: 73.2M (DataReportal).

Estimated 700k retail outlets nationwide; 100k amenable to tech upgrades.

TAM for Iranian local-promo software ≈ US $480M annually.

SAM (Tier-1 cities) ≈ 40k stores, equating to US $96M addressable.

SOM target: 10k stores in 18 months → US $12M potential ARR.

Rising POS digitization and QR familiarity increase adoption odds.

No local competitor yet offers joint-campaign gamification—blue-ocean wedge.

Traction

68 pilot retailers onboarded pre-launch, supplying direct WhatsApp feedback loops.

10k subscriber waitlist gathered via influencer "day-in-B2Win" vlogs.

Early users reported 1.8× cross-store ticket size within 72h.

Coupon fraud dropped to 0.4% due to one-time encrypted tokens.

Monthly active merchant retention after 90 days: 82%.

Referral loop: each onboarded merchant brings 1.3 partner candidates on average.

Organic Telegram chatter generated 240k impressions without paid ads.

KPI-UI open-source kit passed 3k npm downloads, validating dev interest.

In-app NPS scored +54 among pilot merchants.

Press mention in Digiato tech blog drove spike of 3k landing-page hits in 24h.

Roadmap

Q1: finalize billing microservice, release public API docs.

Q2: launch Tehran district rollouts, integrate Shaparak PSP.

Q3: add marketplace for campaign templates and influencer booking.

Q4: ship Android/iOS companion app for on-floor redemption tracking.

Year 2 H1: expand to six additional metro areas.

H1: enable AI-driven reward recommendations using clustering of spending patterns.

H2: open analytics API for 3rd-party POS vendors.

Year 3: enter MENA via bilingual (AR/FA) interface pivot.

Year 3: issue SDK for cashier-less kiosks.

Year 3 Q4: pursue Series A to fund regional scaling and compliance ops.

Financials

Total funding requirement: IRR 850M for 12 months runway.

Spend allocation: 74% product / 5% QA / 21% marketing.

Equity offered: 36% post-money valuation ≈ IRR 2.36B.

Month-13 ARR target: IRR 600M.

Break-even forecast: month 18.

Year-2 ARR projection: IRR 3.4B (50k merchants × 52k ARPU).

CAC payback period: 3.2 months under blended ad-spend model.

Gross margin > 78% once infrastructure amortized.

Run-rate EBITDA positive by month 24.

Sensitivity analysis shows runway extends +4 months if merchant uptake lags 30%.